In the year 2019, Animall was conceived during an internal hackathon at Pratilipi - an online storytelling platform. While the idea received its first stamp of recognition, Animall went on to win both the Jury and Audience Awards. There began our journey of building for Bharat.

Initially, Animall kicked off as a weekend project in August 2019. We reached out to hundreds of dairy farmers to understand their struggles and challenges. As the project rolled out into the market, we were overwhelmed to receive immense love and traction from our users. This came as a ray of hope and encouraged us to connect with almost thousands of dairy farmers. Upon solving some of their problems in non-scalable ways, we finally took a plunge in November 2019 and decided to bring order to this highly fragmented and unorganised sector in India.